No longer spa-shy, guys increasingly seek treatments and services that meet their unique needs.  Contrary to the prevailing machismo attitude of recent decades, men throughout history have taken pride in their grooming habits.  Ancient Egyptian men used face serums and creams and exhumed tombs later uncovered pharaohs who were buried with these potions for the afterlife.  In Renaissance-era England, men used face powders and moisturizers infused with herbs and flowers.

Grooming products for men continued to flourish during the 19th and 20th centuries, with an array of pomades, lotions and makeup.   And like so many trends.. from fashion to food.. male grooming gained popularity (shedding its “girly man” stigma) in Europe, Asia and Africa before slowing making its way overseas.

Image is everything.  Maintaining a professional image has become more important than ever.  Baby boomers with plunging investment funds are prolonging retirement.  And lay-offs across multiple industries are forcing those entering the workforce to compete for fewer jobs.  According to the healthcare firm Allergan, more than a third of American men surveyed in 2007 said they rely on a grooming routine to look more professional.  One quarter indicated that their grooming regimes help them maintain a competitive edge in the workplace. Men today embrace nail services that focus on neglected cuticles, nail trimming and a buff to appear well groomed and boost their professional image.

The detriments of lifelong soap-and-water skin care routine can catch a middle-aged man off guard.  Undoing a lifetime of negligence isn’t feasible after one or two facials, but men often see faster results than women because men typically have thicker, oiler skin, which responds more quickly to treatments. 

One thing almost all men can relate to is the effect of shaving can have on the skin.  It triggers in-grown hairs, rashes and – if not properly exfoliated – dry, flaky skin.  A male facial typically involves a custom herbal steam followed by a mask and one of three exfoliation treatments – a scrub or an acid or enzyme peel.  The results have motivated many male clients to book facials more frequently and to use better quality products.

One thing men and woman can agree on is a massage.   It’s the No. 1 requested treatment across the board.  The Day Spa Association recently reported that 73% of men surveyed selected massage as the most preferred spa treatment.   Men surely know that most spas offer massage, but many don’t know that spas offer highly trained therapists experienced with many therapeutic modalities of massage such as sport and deep tissue.  Most athletes are goal-oriented, and men who take their sports seriously can learn to incorporate regular massage as part of their training.   The therapist tailors each treatment to release tension and improve flexibility by using different techniques before and after an athletic event.

Spa Packages for Men